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MARKETING DIVISION

Careers in Global Marketing

mkt@wtcorp.org
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Independent Marketing Assistants' Programme

Training Manual

Telephone Marketing Practice

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Make Cold Calls to prospects who are likely to speak your own mother tounge by identifying them by name from the phone book.

Purpose of the Cold Call is to Identify, Asses and Profile the Prospect rather than make a sale.

Any Adult who answers the phone and is living at that address can be a prospect.

Engage the Prospect in conversation at every opportunity while being guided by the Script and Method.

If the prospect is interested in the offer of the Script and Method being used, Close the Sale.

If the Prospect appears to be hostile break off with a suitable remark. You have not done anything wrong and do not apologize BUT Thank the Prospect for their time.

If the Prospect is not interested in the current offer but is responding positively Profile and finish the call hinting that you will be calling again. Do not ask for permission to call again.

Always finish a call leaving the prospect with a good impression of the World Trade Corporation and our Business Partners.

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